Blueprint cleanse contact8/9/2023 ![]() ![]() While the Cleanse line remains the bulk (if such a term can be applied to an all-juice diet) of the business, investors and retailers are all trying to figure out how to get a piece of the business as it expands into a broader retail footprint. There’s a big difference, however, in that the juices have received High-Pressure Pasteurization (HPP) – allowing them to survive on the shelf for several weeks the Cleanse line has also moved to the HPP model as well. Earlier this year, BluePrint launched BluePrint Juices, a five-SKU line of individual bottles modeled on the cleanse line that are distributed and sold a range of natural and upscale retail outlets. ![]() Packaged and labeled with a minimalist approach, with unpasteurized, fresh-squeezed juices crammed attractively into clearly numbered plastic bottles, a list of ingredients neatly printed on the front of each one, BluePrint Cleanse has become the leader of a growing movement to supply the cleanse-oriented with their juices at specified pickup points or deliveries, even via Federal Express. ![]() One of the most popular of those cleanses is BluePrint, a New York-based direct-to-consumer company that, since 2007, has produced a $65-or-so daily regimen of blended organic juices designed to counteract the effects of such binges. It’s for those sybarites that a burgeoning beverage category of juice cleanses sprang up, designed to allow the body an opportunity to detoxify itself and create control over its Dionysian urges. ![]()
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